Higgsfield AI's first product turned a selfie into a video. Today Higgsfield raised a $400M Series B at a $5.4B valuation, led by DST Global.Annualized revenue is $700M, up from about $20M a year ago. In January, business customers were under a quarter of revenue. Today enterprise dominates with 390 of the Fortune 500 running visual production through Higgsfield.

‍Zero Prime Ventures wrote a check into the $8M seed in 2024 and, looking back on my earlier conversations with Alex, what’s remarkable is how closely the company’s trajectory has followed the plan Alex described back then:“We started with consumer use cases to be first in the market and learn what users want, because the largest risk for any startup is building something nobody needs.

”Alex was already thinking about what came next:“We’re going to start partnering with enterprise teams and make the model part of their workflows.”Underneath that strategy was another advantage: Higgsfield’s speed of experimentation.

The team built its own training framework so researchers could run experiments without getting slowed down by MLOps and GPU orchestration. Alex said they had achieved a speed of experimentation he had never seen at Snap or Yandex, even while managing clusters of up to 1,000 GPUs.

The product evolved, but the thesis was there from the start: learn faster than anyone else, then bring that advantage to the enterprise.Congratulations to Alex, Yerzat, and the entire Higgsfield team!

🗞️ Read the full announcement